Attendees discovered how technology had pushed the boundaries of traditional entertainment, creating new and exciting ways for people to engage with content and experiences—from Virtual Reality (VR), Augmented Reality (AR), and Metaverse experiences to choose-your-own-adventure media, mixed reality gaming, and neurogaming.

They explored the evolution of storytelling and creativity, revealing how cutting-edge technology had revolutionized the way immersive experiences were crafted. The event delved into the latest advancements in game design and implementation, where novel ideas were transformed into interactive realities, driving the future of digital entertainment.

As with all new developments, there were potential risks and concerns. The event highlighted the pivotal role of intellectual property in the entertainment industry and its economic implications, as well as addressed emerging threats and risks within the industry. Attendees gained invaluable insights into navigating these challenges, ensuring sustainable growth and resilience in an ever-evolving industry.