We use cookies to provide and improve our services. They allow us to remember some of our preferences and improve the overall site performance. View our Privacy policy.
CHDH Hero Image

Complex Human Data Hub

The Complex Human Data Hub aims to build a new kind of integrated understanding of human behaviour that uses the technology we have at our fingertips to see the world around us in a new light. To complement our more traditional forms of data collection, we draw a wealth of personal data from wearable sensors, the Internet of Things, ecological momentary assessment and online social networks to learn about a person’s interaction with their environment. We integrate this individual data with that of groups and populations, allowing us to learn about every level of human behaviour.

To complement and contextualise this abundance of rich personal data we use models which involve advances in Bayesian techniques, machine learning and computational linguistics. These models aim to quantify and explain the many cognitive and social processes we experience in our day-to-day lives.

We are in the midst of a revolution in psychological methodology. Innovations in wearable technologies and devices which connect to the internet provide us with ways of measuring the environments in which we operate, while social network data for the first time allows us to record relationships and interactions between people.
This allows us to get an unprecedented view of the environments in which people exist.

CHDH Split Column