The Complex Human Data Hub aims to build a new kind of integrated understanding of human behaviour that uses the technology we have at our fingertips to see the world around us in a new light. To complement our more traditional forms of data collection, we draw a wealth of personal data from wearable sensors, the Internet of Things, ecological momentary assessment and online social networks to learn about a person’s interaction with their environment. We integrate this individual data with that of groups and populations, allowing us to learn about every level of human behaviour.
To complement and contextualise this abundance of rich personal data we use models which involve advances in Bayesian techniques, machine learning and computational linguistics. These models aim to quantify and explain the many cognitive and social processes we experience in our day-to-day lives.